Salon Hair Flat Iron for Long-Lasting Straight Hair | HT7123BG

Top celebrity stylists refer to the Black Gold 1-1/4" Ionic Salon Flat Iron as their "desert island" tool because of its extraordinary versatility. From smoothing hair to creating curls, beach waves, and flipping ends, this flat iron's usefulness knows no bounds. Even if you have no plans to be stranded on a desert island, you can achieve any desired hairstyle with this tool, wherever you go.

The styling surface of a flat iron is crucial, and the Black Gold's finish is best-in-class, emulating the even heat distribution of 24k gold, combined with titanium and ceramic for a Micro-Shine finish. These plates glide smoothly and effortlessly along each section of hair, resulting in less pulling and perfectly, evenly styled strands from top to tip. The titanium is corrosion-resistant, ensuring the iron's longevity, while the proprietary Micro-Shine finish helps reduce friction, damage, and add shine.

The Black Gold Flat Iron offers exceptional heat performance, with Special Pulse Technology that heats up quickly and maintains consistent, programmable temperatures for uninterrupted styling. Users can set the temperature (up to 455 degrees F) according to their hair type and texture, with a digital display providing constant readout. The rounded plate edges allow for versatile styling beyond just straightening, enabling users to bend, flip, and set pin curls with ease.

Comfort and convenience are also priorities, with the soft-touch outer finish providing a secure grip, and the automatic two-hour shut-off feature offering peace of mind. The universal dual voltage ensures users can bring the iron along on their travels without worry.

Hot Tools Professional is a trusted brand that has been winning awards for over 25 years, creating superior, stylist-preferred styling tools that embody innovation in every way. The Evolve Ionic Salon Flat Iron is a testament to the brand's commitment to delivering professional-level results.

This flat iron enables users to create long-lasting, sleek styles with its premium ceramic-titanium plates, style professional waves with ease, and achieve effortless loose curls. Its versatility is unmatched, whether styling sleek, straight hair or effortless waves. The smart temperature controls, including a rotating dial, easy-to-read digital LED display, and audible tone when the desired temperature is reached, make for a user-friendly experience.

The Evolve Flat Iron is also travel-ready, with universal dual voltage, auto shut-off, and a included glove, along with variable heat settings up to 455°F to accommodate all hair types. The rounded edges and advanced ion generator contribute to smooth, shiny results, cementing the iron's status as a stylist-preferred tool.

Hot Tools' heritage is rooted in the professional community, and the brand takes pride in being a trusted, stylist-recommended brand since its inception in 1990. The Evolve Ionic Salon Flat Iron exemplifies the company's commitment to providing innovative, high-quality styling solutions that cater to the needs of both professionals and consumers alike.

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